IRON PRESS...

DESN 3760 – ADVERTISING AND BRAND COMMUNICATION

We were given a brief to create a campaign for a new soft drink called IRON PRESS. We were given a limited budget as this was press only. It is the first live and real project that I have been given so I wanted to create something that would make an impression, good or bad, and make this campaign stand out from the other soft drink competitors. My brief had to appeal to a target audience of ‘REAL MEN’, therefore I chose to create a campaign that was shocking yet appealed to the target audience of real men! I produced a series of magazine adverts and to compliment this I have created some point of sale drink coasters. The magazine would appear in typical lads mags such as Nuts, Zoo, Loaded and FHM. With my ‘laddish’ content I produced a deliberate provocative and humorous campaign to create shock but above all to make the reader laugh. So from that it could go viral and lots of people would talk about it. In addition as its provocative and funny I would hope the national press would pick it up in their news sections and even get it banded which would create additional buzz. It’s risky and shocking some might say but above all its funny and makes the brand stand out from other soft drink competitors.

CYBER BULLYING

DESN 3760 – ADVERTISING AND BRAND COMMUNICATION

WEEK 3: - “Use emotion to create awareness of cyber-bullying.”

Creative Intention: To create emotional awareness that cyber bullying is hurtful.

My research outlined major issues that differentiate cyber bullying to physical bullying; bullying is direct whereas cyber bullying is anonymous. My main issue focused on the fact the psychological and emotional outcomes of cyber bullying are similar to real-life bullying outcomes, except for the reality that with cyber bullying there is often NO escape. School ends at 3pm for most kids, whereas the Internet is available all the time. Cyber bullying may not be physical but it still hurts the victim emotionally and psychologically.

Therefore in my advert I showed that “just because it is on screen doesn’t make it right.” It still affects the victim in ways that don’t necessarily show up to an observer.

BUTTTON UP!!!

DESN 3760 – ADVERTISING AND BRAND COMMUNICATION

WEEK 1: - “Persuade target audience that buttons are better than zips.”

Creative Intention: Distinguish buttons as a fun / creative alternative to zips.

I found through my research that buttons are more reliable and easier to replace when they fail whereas zips prove more problematic to upkeep. I want to display buttons creatively to show that they can add to a design rather than just serve a purpose. I did this by using different colours and using buttons to create a picture. My target audience are inspiring young adults of both sexes who have an interest in creative fashion (between the ages of 15-23).

WEEK 2: - “Create a brand for either Zips or Buttons aimed at your chosen audience.”

Creative Intention: Create a strong brand with a clear emphasis on my product.

To produce strong brand values of reliability and creativity I focused on using neutral colours and simple shapes to portray the characteristics of my brand. I used the word BOOM to create impact, while using the aesthetic aspects of the word to display buttons within my logo. This enabled a clear message from first glance.

My advert aimed to maintain this theme of impact through simplicity, while incorporating creative aspects through colour. Alongside this, the poster uses a separate theme to stimulate brand loyalty and to set BOOM apart as a strong brand within a homogenous market.

Girls like a guy with a big gun!!!

In my second year we were given a project about the Olympics 2012. I was given the sport of Double Trap and the target audience of male 40-50 year olds. I had to create a campaign that would attract my audience to the sport and make them either go watch it at the Olympics or take it up as a sport. My aim is to create something that is engaging and that would capture the attention on my target audience, 40-50 year old males, and to either get them to take double trap shooting up or watch it at the Olympic 2012 games. My research showed that only men were allowed to take part in Double Trap in the Olympics. Therefore, I wanted to try and present that Double Trap shooting was a cool and sexy sport for men and that if you participated in the sport you would be seen as real catch! I also thought it was important to have a sense of humour behind the message. This is because it would make it more appealing to my audience and also make it more memorable. I came up with the idea of having a series of games, videos, online advertisements that would be placed where my target audience spent time online. I found in my research that *55% - Read latest news/current events online therefore this would be a more suitable place to advertise my campaign

My main idea is to create a video that would be placed on YouTube and promoted by other online campaigns such as MPU’s, web banners and leader boards. The idea of my video is to have a series of similar short adverts that would represent sex and humour. The first one would be similar to the Lynx adverts where girls run to a not so attractive man because he smells so nice. Well I wanted to take this idea and get two men of different ages and appearances and get women to run to one of the men. You would think it’s the younger man but in fact it is the older man because ‘women like a man with a big gun!!’ referring obviously to double trap shooting but playing on the word 'gun'!!!! I also had the idea of having a video game application that would be downloaded onto a blackberry or iphone (the most popular phone for my target audience). However, I think that this idea may not be totally suitable or an effective way of advertising double trap shooting.

Here are some of my pages:

http://www.youtube.com/watch?v=QONIXGCno-k

Evian roller babies!

This is pure genius and it made me laugh a lot... Such a good promotional advert cos it stands out and makes the audience remember it. I love the way they use dancing babies on rollerblades to empathize 'living young', brilliant!