CYBER BULLYING

DESN 3760 – ADVERTISING AND BRAND COMMUNICATION

WEEK 3: - “Use emotion to create awareness of cyber-bullying.”

Creative Intention: To create emotional awareness that cyber bullying is hurtful.

My research outlined major issues that differentiate cyber bullying to physical bullying; bullying is direct whereas cyber bullying is anonymous. My main issue focused on the fact the psychological and emotional outcomes of cyber bullying are similar to real-life bullying outcomes, except for the reality that with cyber bullying there is often NO escape. School ends at 3pm for most kids, whereas the Internet is available all the time. Cyber bullying may not be physical but it still hurts the victim emotionally and psychologically.

Therefore in my advert I showed that “just because it is on screen doesn’t make it right.” It still affects the victim in ways that don’t necessarily show up to an observer.