IRON PRESS...

DESN 3760 – ADVERTISING AND BRAND COMMUNICATION

We were given a brief to create a campaign for a new soft drink called IRON PRESS. We were given a limited budget as this was press only. It is the first live and real project that I have been given so I wanted to create something that would make an impression, good or bad, and make this campaign stand out from the other soft drink competitors. My brief had to appeal to a target audience of ‘REAL MEN’, therefore I chose to create a campaign that was shocking yet appealed to the target audience of real men! I produced a series of magazine adverts and to compliment this I have created some point of sale drink coasters. The magazine would appear in typical lads mags such as Nuts, Zoo, Loaded and FHM. With my ‘laddish’ content I produced a deliberate provocative and humorous campaign to create shock but above all to make the reader laugh. So from that it could go viral and lots of people would talk about it. In addition as its provocative and funny I would hope the national press would pick it up in their news sections and even get it banded which would create additional buzz. It’s risky and shocking some might say but above all its funny and makes the brand stand out from other soft drink competitors.

CYBER BULLYING

DESN 3760 – ADVERTISING AND BRAND COMMUNICATION

WEEK 3: - “Use emotion to create awareness of cyber-bullying.”

Creative Intention: To create emotional awareness that cyber bullying is hurtful.

My research outlined major issues that differentiate cyber bullying to physical bullying; bullying is direct whereas cyber bullying is anonymous. My main issue focused on the fact the psychological and emotional outcomes of cyber bullying are similar to real-life bullying outcomes, except for the reality that with cyber bullying there is often NO escape. School ends at 3pm for most kids, whereas the Internet is available all the time. Cyber bullying may not be physical but it still hurts the victim emotionally and psychologically.

Therefore in my advert I showed that “just because it is on screen doesn’t make it right.” It still affects the victim in ways that don’t necessarily show up to an observer.

BUTTTON UP!!!

DESN 3760 – ADVERTISING AND BRAND COMMUNICATION

WEEK 1: - “Persuade target audience that buttons are better than zips.”

Creative Intention: Distinguish buttons as a fun / creative alternative to zips.

I found through my research that buttons are more reliable and easier to replace when they fail whereas zips prove more problematic to upkeep. I want to display buttons creatively to show that they can add to a design rather than just serve a purpose. I did this by using different colours and using buttons to create a picture. My target audience are inspiring young adults of both sexes who have an interest in creative fashion (between the ages of 15-23).

WEEK 2: - “Create a brand for either Zips or Buttons aimed at your chosen audience.”

Creative Intention: Create a strong brand with a clear emphasis on my product.

To produce strong brand values of reliability and creativity I focused on using neutral colours and simple shapes to portray the characteristics of my brand. I used the word BOOM to create impact, while using the aesthetic aspects of the word to display buttons within my logo. This enabled a clear message from first glance.

My advert aimed to maintain this theme of impact through simplicity, while incorporating creative aspects through colour. Alongside this, the poster uses a separate theme to stimulate brand loyalty and to set BOOM apart as a strong brand within a homogenous market.